rustic and rich flavoured

The Serious White

The serious baker

Thomas Allinson took his baking very seriously. He held that good ingredients and high standards would produce the finest bread, principles we still uphold today. It means we can ensure every single loaf lives up to our founder’s impeccably high standards. This white loaf is infused with the taste of sourdough. Delicious toasted, you will love this sumptuously soft, yet delicately flavoured white bread.

The Serious White

Nutrition Information

Typical Values Per 100g Per Slice %RI+
per slice
Energy 1017kJ 468kJ 6%
Energy 240kcal 110kcal 6%
Fat 2.6g 1.2g 2%
of which: saturates 0.6g 0.3g 2%
Carbohydrate 44.6g 20.5g 8%
of which: sugars 3.2g 1.5g 2%
Fibre 2.7g 1.2g
Protein 8.3g 3.8g 8%
Salt 0.90g 0.41g 7%

* Reference Intake of an average adult (8400kJ/2000kcal)
+ RI = Reference Intake
This pack typically contains 14 slices (including crusts)


Wheat Flour (with calcium, iron, niacin (B3) and thiamin (B1)), Water, Yeast, Dried Oat and Wheat Sourdough (1.5%), Vegetable Oils (Rapeseed, Sustainable Palm), Fermented Wheat Flour, Salt, Emulsifiers: E471, E472e, E481; Soya Flour, Vinegar, Flour Treatment Agent: Ascorbic Acid (Vitamin C).

Allergy Advice

For allergens, including cereals containing gluten, see ingredients listed in bold.

Suitable for Vegetarians Nutritional info


Store in a cool, dry place - ideally not refrigerated. Once opened, reseal using label. Under warm conditions life may be reduced.

To freeze, wrap the entire pack in a recyclable freezer bag and place in the freezer. Use within 1 month. To thaw, remove the outer bag and place bread on a wire rack until completely defrosted.

waste not want not

Every year in the UK we throw away one third of all the food we buy – most of which could be eaten. Love Food Hate Waste is a campaign from WRAP (Waste & Resources Action Programme) that provides tasty recipes and top tips that helps us cut back on wasting food.

have you tried?